Guild After Dark, and why small rooms matter
Between 50 and 75 people, an acoustic set, a Q&A, a gear demonstration, food and drink. The smallest thing the Guild does and, by some distance, the best.
The Journal
A guide to getting your guitar set up properly
Relief, action, intonation and nut slots, in the order a bench actually works in — and why a guitar in Central Texas needs looking at four times a year.
Guild Credits, explained
Credits are earned for the things that actually build the organisation — bringing people, showing up, helping — and spent on bench work, tickets, merch and partner services.
What a venue partner gets
The Guild brings verified artists, an audience and marketing. The venue brings the room, the bar and production. Here is how those deals are structured.
The gig board and the substitution network
Most gigs are never advertised. They are filled by a phone call to whoever the caller already trusts. The board is an attempt to make that list longer.
Guild Live Sessions: the footage is the point
Every Guild show is filmed on multiple cameras and the artist keeps the footage. It changes the offer from "play our show" into something a band can actually use.
The Guild Showcase
Five members, twenty minutes each, full production, multi-camera video, stills, and people in the room who book things. How the five are chosen.
How membership pays for itself
Founding membership is $150 a year. The included setup alone is worth $175. Everything after that is arithmetic, and it is worth doing in public.
What a Guild Live show actually is
Two shows a month, themed by genre, doors an hour before the first set. Members walk in free, the public pays $15 to $30. Here is the format in full.
Why the Guild pays its bands
A $500 to $1,500 guarantee is not generosity. It is the only arrangement under which a promoter and a band are running the same business on the same night.